Above all, the key benefit is guiding people towards buying from you with confidence. When there are hundreds or thousands of other businesses like yours that people could buy from, content is how you differentiate your brand and show them why they should be doing business with you.
This will always be your goal, although there are other benefits worth mentioning too:
Meaningful relationships: A successful content marketing strategy builds meaningful, lasting relationships with people likely to buy from you.
Trust: These relationships earn the trust of your target audience, which is crucial when it comes to choosing who they’ll buy from.
Engagement: Keep your target audience engaged over a long period of time so your brand becomes a valuable part of their lives and the first one they think of when they need what you’re selling.
Awareness: Grow your audience to increase brand awareness and earn more customers.
Branding: Allows you to craft your brand story, differentiate yourself from the competition and demonstrate what you can do for people that your rival brands can’t.
Repeat purchases: Keep your audience engaged and excited about your brand after the initial purchase to turn them into repeat buyers and brand loyalists.