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What Is an SEO Score & How Do You Check Yours (For Free)

seo score

In the world of digital marketing, search engine optimization (SEO) plays a crucial role in determining the online visibility and success of a website. To evaluate the effectiveness of your SEO efforts, it is essential to assess your website’s performance using an SEO score. This score provides insights into the health of your site’s technical SEO aspects and can help you identify areas for improvement. In this article, we will explore the significance of an SEO score, how to check it for free using Ahrefs’ Site Audit tool, and tips to improve your SEO score.

Understanding the SEO Score

An SEO score is a metric that evaluates the technical health of your website in terms of SEO. It assesses various factors that influence your site’s visibility and ranking on search engine results pages (SERPs). While the exact meaning of an SEO score may vary depending on the tool used, it generally reflects the number of internal URLs on your site that are free from errors.

Having a high SEO score indicates that your website is optimized for search engines and is free from technical issues that can hinder its performance. On the other hand, a low SEO score suggests that there are areas for improvement, and your site may not be reaching its full potential in terms of search engine visibility.

Checking Your SEO Score for Free with Ahrefs’ Site Audit

To assess your SEO score, Ahrefs offers a dedicated tool called Site Audit. This powerful tool allows you to analyze your site’s technical SEO health and identify any errors or issues that may be impacting your performance. Here’s how you can check your SEO score using Ahrefs’ Site Audit for free:

  1. Create a free Ahrefs Webmaster Tools account if you don’t already have one.
  2. Once logged in, navigate to your dashboard and goto Create > Project.
  3. Import your projects from Google Search Console to get started quickly. Alternatively, you can add your projects manually by verifying ownership through a DNS record, HTML tag, or HTML file.
  4. After importing or adding your project, it will be displayed on your dashboard. Before running your first audit, consider adjusting the settings to suit your needs. Click the three dots in the right-hand corner of the project and select “Edit settings.” Head to Site Audit settings.
  5. Customize the audit schedule based on your preferences, whether you want to run daily, weekly, or monthly audits.
  6. If you have a large website, adjust the crawl limits in the “Crawl settings” to ensure thorough analysis.
  7. Optional: Add a Google API code to import Core Web Vitals for a more comprehensive analysis.
  8. Run your first crawl by clicking the appropriate button. The tool will analyze all the pages on your website, evaluate its overall SEO health, and provide you with an SEO score.
  9. After the crawl is completed, you will be directed to an audit overview where you can view your website’s SEO score and identify any issues that require attention.

Interpreting the Site Audit Results

Site Audit considers various aspects of your website to determine its SEO score. These aspects include performance, HTML tags, content quality, localization, incoming and outgoing links. Let’s dive deeper into each of these aspects:

Performance

Site Audit evaluates the performance of your website, looking for factors that may affect its speed and user experience. This includes identifying slow pages, excessive CSS or HTML size, and other performance-related issues.

HTML Tags

The tool checks for duplicate title tags, meta descriptions, and H1 tags, as these can negatively impact your site’s SEO. Duplicate HTML tags can confuse search engines and affect your site’s visibility in search results.

Content Quality

Site Audit helps you identify unconsolidated duplicate pages on your website. Duplicate content can harm your SEO efforts as search engines may struggle to determine which page to rank, leading to lower visibility in search results.

Localization

Localization issues, such as problems with hreflang tags, can affect your website’s visibility in specific regions or languages. Site Audit detects and highlights any localization-related issues that need attention.

Incoming Links

The tool also helps you identify orphan pages on your website, which are pages that have no incoming internal links. Orphan pages may not receive the necessary visibility and may not contribute to the overall SEO performance of your website.

Outgoing Links

Site Audit checks for links to redirects and broken pages on your website. Broken outgoing links can negatively impact user experience and may also affect your site’s SEO performance.

Improving Your SEO Score

Once you have assessed your SEO score and identified any issues or errors, it’s time to take action to improve your website’s performance. Here are some tips to help you boost your SEO score:

  1. Fix Technical Errors: Address any errors identified during the site audit, such as broken links, duplicate content, or slow-loading pages. Resolve these issues promptly to improve your SEO score.
  2. Optimize HTML Tags: Ensure your title tags, meta descriptions, and H1 tags are unique and relevant to each page. Use keywords strategically in these tags to improve your site’s visibility in search results.
  3. Enhance Website Performance: Optimize your website’s speed and performance by compressing images, reducing CSS and HTML file sizes, and leveraging caching techniques. A faster website provides a better user experience and can positively impact your SEO score.
  4. Create High-Quality Content: Focus on creating valuable, unique content that engages your audience. Avoid duplicate pages and consolidate similar content to improve your SEO score and enhance your site’s visibility.
  5. Build Quality Backlinks: Work on acquiring high-quality backlinks from reputable websites. Quality backlinks can improve your site’s authority and visibility in search results, positively impacting your SEO score.
  6. Implement Localization Strategies: If you target specific regions or languages, ensure your hreflang tags are correctly implemented. This helps search engines understand the intended audience for your content and improves your site’s visibility in relevant regions.
  7. Regularly Monitor and Update: SEO is an ongoing process, so regularly monitor your site’s performance, conduct audits, and make necessary updates. Stay up-to-date with SEO best practices and algorithm changes to maintain a high SEO score.

Conclusion

In conclusion, assessing your website’s SEO performance using an SEO score is crucial for identifying areas of improvement and optimizing your site for search engines. By leveraging tools like Ahrefs’ Site Audit, you can gain valuable insights into your site’s technical SEO health, address any issues, and enhance your overall SEO score. Regular monitoring and continuous improvement will help you stay ahead in the competitive digital landscape.

FAQ

What factors contribute to an SEO score?

An SEO score takes into consideration various factors, including crawlability issues, duplicate content, localization issues, HTML tag problems, sitemap issues, robots.txt problems, broken or missing links (both internal and external), broken JavaScript, and broken images.

What is considered a good SEO score?

A good SEO score typically indicates that a high percentage of internal URLs on your site are error-free. Scores above 80% are generally considered good, while scores above 90% are considered excellent.

Why is a good SEO score important?

A good SEO score indicates that your website is technically sound and optimized for search engines. It suggests that your site is free from significant technical errors that may hinder its visibility and ranking on search engine results pages (SERPs).

Does an SEO score directly impact search engine rankings?

While an SEO score is not a direct ranking factor considered by search engines like Google, it reflects the overall health of your website. A low SEO score may indicate underlying issues that can indirectly affect your site’s visibility and ranking in search results.

How can I check my SEO score for free?

You can check your SEO score for free using Ahrefs’ Site Audit tool. Create a free Ahrefs Webmaster Tools account, add your website as a project, and run site audits to evaluate your SEO score regularly.

In conclusion, assessing your website’s SEO performance using an SEO score is crucial for identifying areas of improvement and optimizing your site for search engines. By leveraging tools like Ahrefs’ Site Audit, you can gain valuable insights into your site’s technical SEO health, address any issues, and enhance your overall SEO score. Regular monitoring and continuous improvement will help you stay ahead in the competitive digital landscape.

Author

Mohamed Aasik

Muhammad Aasik is the top-rated SEO Freelancer in Dubai, UAE. I am providing my services in digital marketing by doing SEO in Dubai.

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